Articles — Business_Branding(2)

Branding Your Business Means That You Need to Begin with Who You Are

Dr. Linda Hancock Business Business_Branding iStock

Today I had the privilege of watching my elder son work with a new client. As a website designer, he explained that his job is to prepare an image of individuals and businesses online and therefore needed to really understand the client's perception of herself and her values. When most people are asked about these things, they tend to describe how they do their work or go into lengthy explanations about what they do instead of who they are. For example, someone who is in administrative role might state "I work with machines and people" instead of a more accurate...

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Five Things You Can Do to Brand Your Business

Dr. Linda Hancock Business Business_Branding iStock

There are certain symbols in society that have significant meaning. When we see them or hear the first notes of a song or jingle, we know exactly what is coming next. Branding is a good thing that business owners can use to maintain consistency and help others tom feel comfortable about authenticity. 1. Colours - Choose one to three colours that you will be using throughout your whole practice. These need to be in the same shade and used in consistent ways so that others will soon see them and recognize that it is your business that is involved. All...

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