MARKETING MOTHERS

MARKETING MOTHERS

Dr. Linda Hancock

ABOUT THE AUTHOR

Dr. Hancock has written a regular weekly column entitled “All Psyched Up” for newspapers in two Canadian provinces for more than a dozen years. Over the years, her readers and clients have said that they have benefited from her common-sense solutions, wisdom, and sense of humour. Dr. Linda Hancock, the author of “Life is An Adventure…every step of the way” and “Open for Business Success” is a Registered Psychologist who has a private practice in Medicine Hat. She can be reached at 403-529-6877 or through email office@drlindahancock.com

Published

May 11 2026

We are living in a world where we can be inundated with options and the marketers never hesitate to grab onto a new idea for making money.

I wish I had kept track of all the wonderful opportunities that I have become aware of to celebrate this Mother’s Day. Of course, I don’t have a mother now so perhaps that is why I haven’t been as diligent with my documentation.

It seems that you can purchase almost anything this week and, in the name of motherhood get a special or a discount. You can order food or dine at a variety of restaurants. Perhaps you would like to go on a trip – by plane, train, car, bus or almost any other form of transportation. (No discounts that I have heard about for gasoline for your vehicle though).

Maybe you decide that you would like to purchase flowers, skin care, fashion items or nick-nacks to honour that amazing woman in your life.

Entertainment in the form of a movie, play or other activities are likely available with a little bit of research. Golf, anyone? Garden tools or plants? Music?

Gift cards or loaded up debit cards give the lady choices and of course, you can always do the spa day experience.

If you are wise, you might ask your mother what she would like. In fact, there might even be a surprise in the answer.

As children we would often bring home some glued together popsicle sticks or even a drawn picture that mom would ask us to explain to her. She seemed to be thrilled with our humble offerings.

Probably the very best gift, however, is just spending time with her and topping off the thrill with a huge hug!

Oh, and don’t worry about it if you happen to miss the sales – after all it is only a few more weeks until Father’s Day arrives! And then Canada Day, followed by Thanksgiving, and so on and so on. There’s just no end to the times that will entice us to pull out the credit card!

We are actually living in a world of amazing bargains and opportunities – you just have to learn to be a little patient!

Happy Mother’s Day, everyone!

Dr. Linda Hancock, the author of “Life is An Adventure…every step of the way” and “Open for Business Success” is a Registered Psychologist who has a private practice in Medicine Hat. She can be reached at 403-529-6877or through email office@drlindahancock.com