Articles — Marketing(4)

Important Things to Put in Your Business Brochure

Dr. Linda Hancock Business Marketing

Important Things to Put in Your Business Brochure

A business brochure can be an excellent marketing tool and it is therefore important that you have included all the pertinent information before you order a large print run. Following are the things to consider when planning your brochure: Branding elements - Use the same symbols, logos, fonts and colours as you have on your other marketing materials and internet sites so that the client sees consistency. Your photo - There is an immediate connection between you and the client when they are able to see your face before they meet you. Contact information - You will need to include...

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How to Expand Your Business Presence

Dr. Linda Hancock Business Marketing

How to Expand Your Business Presence

Some business people hide themselves in their office and suffer from the fact that others in their profession or community are not even aware that they exist! There are so many ways that you can increase awareness of your business and build the networks that will help it to grow including the following: 1. Join a community club - Working or socializing with other people from the city or area where you live will not only help them to know about your services but also provide you with information and support from them. 2. Volunteer to work on a committee...

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Understanding Your Value and How to Market it - Your Website and Blog

Dr. Linda Hancock Business Marketing

Understanding Your Value and How to Market it - Your Website and Blog

Sole professionals can greatly enhance their private practice by developing a website or blog. Of course, the first advantage to doing this is that you must be very clear about who you are, what you offer and how you are going to present that to the internet world. Although both are designed to present you in the best possible manner, there are several differences between a website and blog as follows: Your Website - Most professionals either don't have the skills or the time to design and develop a website so you will likely need to hire a web designer to...

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Understanding Your Value and How to Market it - 25 No-Cost Ways to Promote

Dr. Linda Hancock Business Marketing

Understanding Your Value and How to Market it - 25 No-Cost Ways to Promote

P.T. Barnum used creativity and imagination to attract people to the Big Top circus and other unusual sideshows. He is renown for the marketing example he has set for others and his statement "Without promotion something terrible happens - nothing!" Sole practitioners are often limited by the amount of money they can invest in advertising. There are many ways that you can promote your services with little or no cost. Following are 25 ideas for you to consider: Offer excellent service and encourage your clients to send you referrals Write a newspaper column in your newspaper Sit on a community...

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